Alexandre Gama’s Rise To The Top Of The Advertising World

Alexandre Gama is a leading figure in the Brazilian advertising industry. He is best known as the founder of his namesake, Neogama, one of Brazil’s largest and most influential agencies. As chief creative of Bartle Bogle Hegarty, he made history as the first Brazilian to head up a major international advertising outlet. In addition, he was the only Brazilian to have sat on Publicis Groupe’s Global Creative Board.

Gama got his start after earning his undergraduate degree in advertising at FAAP University in Sao Paulo, where he distinguished himself at one of the city’s top advertising programs. Upon graduation, he began his career as a copywriter for Standard Ogilvy & Mather. He moved on to DM9, where as senior copywriter he began attracting industry attention and eventually became known as one of Brazil’s top creative professionals. By 1996, he was CEO of Young & Rubicam.

Despite his meteoric rise through the ranks of the advertising world, Alexandre Gama craved the challenge of building his own company and brand. It was this entrepreneurial spirit that led him to leave Young & Rubicam and found his own agency, which has become a market leader in Latin America. The road has not been easy, but the young advertising outfit has already made a name for itself. In 2013, Neogama’s campaign for Johnnie Walker, entitled “Rock Giant” was a recipient of the Diageo annual award for outstanding media campaigns. In addition, in 2015, Gama’s agency became one of the few Brazilian organizations to receive a Golden Lion at Cannes, bringing home three additional awards in 2017.

Insightful Facts about Scott Rocklage

Scott is currently the managing partner of 5 AM Ventures, which is a life science based venture capital based firm. Scott has been in the Health Care industry for a vast number of years, and through the broad range of the companies that he has worked in, he has gained a lot of skills and techniques to carry out his activities efficiently. The renowned medical expert has a great passion for science, and he spends most of his time conducting researches and reading about the various emerging issues in the discipline of psychology. Throughout his career, Scott Rocklage has always been dedicated to achieving the best and in his early years working as a healthcare expert, he oversaw the FDA approval of three important drugs, namely Omniscan, Teslascan as well as Cubicin.

His exceptional contributions to the health sector have seen him acquire an excellent reputation in his career. Rocklage has served various roles in a vast number of firms including the NycomedSalutar, where he served as the CEO and president of the company, he also served as the CEO and chairman of Cubist Pharmaceuticals, Executive chairman of Ilypsa, Board chairman of NASDAQ, among many other prestigious firms in the United States.

Scott has a firm belief in the importance of teamwork and throughout his medical career, he has always encouraged entrepreneurs and investors to work together with their employees to increase the production in their firms. Scott has been involved in some partnerships with other companies with the aim of growing their profits and improving the output of both his firm as well as that of their business partners. His collaboration with Novira Therapeutics Inc has seen the company mark a significant growth in their production through the twenty-three million dollars they acquired from the firm. Novira looks forward to investing the money in the manufacture of antivirals for the treatment of chronic Hepatitis B as well as Hiv infections. Scott looks forward to using his expertise in helping the firm implement their inventions to come to the aid of all individuals suffering from the named severe diseases.


Connect with Scott Rocklage on LinkedIn to learn more.

Lifeline Screening and Best Preparation for it


Lifeline screening is a wellness company that is operated with the aim of identifying cardiovascular infections through screening. It also serves as a solution provider to the individuals who happen to manifest the symptoms of being infected. Founded in Texas, Lifeline has been providing screening services to clients from all parts of the country since its launch in 1993. It provides the most accurate screening services with the help of the latest technological gadgets.

Why you need Lifeline Screening Test

There are quite some cardiovascular infections that do not manifest and symptoms instantly when they are in the body. A good example of such infections includes high cholesterol in the body. That does not, however, denote that the internal damages are not going on. That is one of the things that make Lifeline Screening test and an ideal activity for everyone who cares about their health. Without timely treatment, the infection can cause damages over the years making it hard and expensive to treat even with the best medical attention. Read more reviews on Glassdoor to know more.

How to Prepare for a Lifeline Screening

Once you have decided to walk into the facility, walk straight to the desk Check-in. That is the place you will complete all the formal procedures including the choice of taste and the payment for the procedures. Once you have done that, you move to the waiting area where you will be carefully seated waiting for the next step. At this stage, you will have the time fill out any remaining significant paperwork. You will then be asked to move to the screening area when it is your turn. This is the main action takes place.

What to Wear During Lifeline Screening Test

Make sure that you put on two pairs of loose clothes that fit loosely. It is not advisable to have on pantyhose or other stockings since they are not loose and might cause inaccurate readings. For ease of testing, it is good to avoid jewellery like watches, bungles, and earrings. If you have to have your shoes on, make sure that they are easy to remove. Your phone should be turned on so that it does not interfere with equipment in the facility.

It is important to seek to screen since that is the only sure way to take care of your body in case it is vulnerable to infections. Lifeline screening test does not take long and is, therefore, convenient for people who are looking to save time while taking care of their precious health. Make sure that you book a chance today so that you can get the best services at Lifeline screening.

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Norman Pattiz, Chaperoning PodcastOne in the Pursuit of Excellence in the On-Demand Audio Industry

The awaited final results of the progressive inclusive study centered around advertising tests subjected on the country’s leading customer brands and five different product and service classes were finally announced by Norman Pattiz and Tom Webster. Norman Pattiz is the CEO of PodcastOne whereas his counterpart Tom Webster is the VP of Edison Research. According to, the two researchers delved in search of reliable podcast promoters who would eventually boost their brands. This analysis was initially carried out in the last six months of 2016 and showed that the podcast brands had a significant positive influence in successful advertising with regards to buying and recalling of precise messaging.


PodcastOne is a podcast network recognized nationally, chiefly supported by advertisements. The organization controls more than 300 hours of original programs weekly cutting across the 200 most sorted out podcasts. The Edison Research’s 2016 analysis was also meant to observe PodcastOne’s efficiency when it came to the podcast marketing and promotion of five major national brands.


Online surveys were carried out on several top podcasts, and it was revealed that most podcast fans were receptive to brand messages. This meant that their willingness to consider or purchase the brands at hand was improved. The findings were concrete considering that the brands tested were not entirely established; some of them had just been launched. Norman Pattiz later affirms that their podcast focused on providing commanding brand awareness in the industry.


About Norman Pattiz

Norman Pattiz received his higher education from California University. He is the current Chairman of Los Alamos National Security Laboratories. Norman has been recognized by prestigious magazines such as the Forbes magazine which celebrated him for his great work in money-making techniques and his celebrity-motivated greatest hits.


Norman has had a good record of more than 40 years serving in radio syndication. He founded Westwood One that grew massively under his tenure to become America’s leading news, sports, and entertainment provider. The company was in charge of other big operations in the zone including CBS News, NBC Radio Networks, the Mutual Broadcasting System, NFL Football, and CNN radio just but to mention a few.


In 2010, Pattiz launched his own Courtside Entertainment Group which targeted to produce and distribute high-value programming. He saw a loop to untapped opportunities in the higher demand audio industry and founded PodcastOne, in 2012. The company has grown to become the largest distributor of audio-on-demand programming. Currently, PodcastOne runs among the most demanded brands and personalities including Shaquille O’Neal, Steve Austin, Larry King, and Dan Patrick among others.


How Roberto Santiago Built Manaira Shopping Into A Coveted Destination

Roberto Santiago is a Brazilian entrepreneur who first made his name in the packaging industry. He is a graduate of the University Center of Joao Pessoa and has a business administration bachelor’s degree. His first job after graduating was a home decor manufacturing business called Cafe Santa Rosa. He soon left this company in order to start his own in the packaging industry. His business designed and built cardboard cartons. These cartons were used by other companies to put their products in to sell them.

With his cardboard carton company being quite profitable, Roberto Santiago decided to enter the world of real estate. He bought land in Joao Pessoa in order to develop a mall on it. The construction of the mall started in 1987 and it was completed in 1989. He named it Manaira Shopping as it was in the Manaira neighborhood of this city.

Over the years Roberto Santiago has been very successful managing this mall. It is filled daily with shoppers and some have made it an almost daily destination as there is so much to see and buy there. In order to change with the times and meet new needs, Roberto Santiago has also remodeled Manaira Shopping a number of times over the years.

The food court of Manaira Shopping is one area that Roberto Santiago has focused on. The last expansion of this area occurred in 2014 when he added on an area for gourmet foods. The first restaurant to take advantage of this new space was Capital Steak House and it was soon joined by two other high-end eateries.

Another area that Roberto Santiago saw a need for was even more entertainment options. The mall already had a bowling ally named Bowling Gold Strike as well as a Gamestation with many arcade systems. However, he wanted to add the ability to host concerts and other events at the mall. In 2009, Roberto Santiago finished adding Domus Hall to the roof of Manaira Shopping. It can hold 10,000 people for live concert events featuring air-conditioning and a state-of-the-art sound system. Many other events have been held here as well such as fairs, art exhibits, weddings, and business conferences.

Under Roberto Santiago’s direction, Manaira Mall offers diversity to consumers. The mall includes items for everybody such as clothes, toys, electronics, furniture, and other items. It also has a couple of banks and a gymnasium. Manaira Shopping even includes the College of Higher Education of Paraiba which is why people often see students and faculty wandering the mall.


Chris Villanueva: Breaking Away from the Norm in Dental Practice Recap: Dr. Chris Villanueva Shares MB2 Company Culture

Dr. Chris Villanueva is a familiar name in the dentistry industry. He founded MB2 Dental Solutions in 2009. The dental solutions is a dental management firm that offers affiliated services to dental practices around the U.S. The firm continues to thrive under the management of Chris Villanueva and has a total of 80 affiliate locations in six states. The company seeks to provide opportunities for dental offices. Their end goal is to ensure that these dental offices provide better patient care. MB2 Dental Solutions just completed a bi-annual owners retreat. In this retreat, they hosted 40 dentists in Cancun, Mexico. According to Dr. Chris, MB2 Dental Solutions hopes to make such kind of retreats a culture for the company. The purpose of such retreats is to create a good rapport between these dentists hence creating an environment where they can help each other.

Creating a Different Management Approach

MB2 Dental Solutions is not the only dental practice management network in the U.S. However, this company seeks to stand out from its counterparts by adopting a different approach in its management. Dr. Villanueva purposes to break away from the usual norm experienced by other dental practices. The company runs on a motto that, it is better to focus on dental management than to acquire profit. This rule has helped the company grow and to also be of great help to its clients. This culture is one of Dr. Villanueva biggest believes. Therefore, they are able to inspire dental practices across the country through affiliation, guidance, and support.

About Dr. Chris Villanueva

Born in Ohio, Dr. Villanueva studied at the University of Florida where he acquired his BS in Microbiology. He also studied in Nova Southeastern and got his DMD. Over the years, he has acquired a lot of experience, his first being as an associate dentist. He has a passion for all things dentistry and fights to solve issues affecting this industry. He loves educating and mentoring new dentists. His dreams and vision are being realized through MB2 where he is now able to hire over 70 people. Chris Villanueva ensures that he is surrounded by people who can challenge him mentally, and believes in the power of team work. He is a man with a vision for a better dental industry. Through his team and technology, he hopes to make a difference.

Impacting Society through Philanthropy; a Look at Dick DeVos’

For any man, it is a struggle and consuming task to reach the summit of success. The question, however, changes when we reach there. After making it in life, do we go back to assist those we have left behind?


In the world of giving back through charity, Dick and Betsy DeVos are a classic example of people with the heart to change humanity. In their lifetime, through their Dick and Betsy DeVos Foundation, the couple has given over $139 million in charitable contributions.


The Dick and Betsy DeVos Family Foundation mainly focuses its attention on policy initiatives around education reforms and scholarships, health and human services, arts and culture, churches and leadership programs.


The attention on school reforms is driven by the desire to level the playing field for those who cannot afford quality education with those who can. In an interview with MLive, DeVos notes that “Kids growing up in the wrong ZIP codes were not able to access the American dream and achieve the education necessary to have a shot at the American dream.”


In healthcare, one of the most notable contributions was in 2006 where in Grand Rapids, they made a donation of $12.5 million towards the construction of a Children’s hospital that would cost $103 million.


He noted that in contributing towards its construction, “The children’s hospital now has allowed families to remain at home and for parents not have to take time off work to drive to Mayo (Clinic), or Chicago or Ann Arbor or wherever the case may be to receive care.”


But with all this and other numerous acts of giving, we can ask ourselves why to this man and his wife, giving back to charity is a big deal. You soon find out that the apple never falls too far from the tree.


Dick DeVos’ father, Rich DeVos who is also the co-founder of Amway has been known for a long time to be involved in philanthropy. Together with his children, Rich DeVos handed out $104 million in various charity donations. This according to Forbes made them number 24 in the list of “America’s Top Givers”.


On the other hand, Betsy DeVos is the daughter of the late Edgar Prince. Her father was a famous Industrialist from Holland who was also well known for his charitable giving. Her work has also seen her nominated as the U.S. Education Secretary.


With some critics pointing that the acts of charity are aimed at political mileage, Betsy DeVos is quick to point out that their interest is only in helping people directly. “These are not political organizations that are advocating or advancing any political agenda. They are trying to serve people,” She has been quoted saying.


Make Money With Paul Mampilly Investment Analysis

The significant rise of apple stocks is a neo millennial living testament that stock trading is a profitable venture if done with high degree of expertise and consideration. There is nonetheless a real disconnect between making money in online stock trading and availability of investment information. This state of affair has inspired Paul Mampilly to independently explore various stocks and offer his original insight to stock traders on newsletter on the recommended stock in his capacity as Sr. editor at sovereign society.

The editor is an experienced investment manager owing to his two and half decade banking career in Wall Street. He has worked as a money manager for top level banks such as Swiss bank and also has experience as a financial analyst having worked in the 1980s with Deutsche Asset as well as ING. Paul Mampilly was fundamental in Kinetics international fund investment decision which was applauded as one of the best performing hedge funds for it posted very high returns, breaking the MSCI EAFE index.


Paul Mampilly high-end investment decisions can be attributed to his Wall Street insider knowledge, networks and his skills to infer principles that help in company’s’ growth such as technology and investment decisions. The editor, therefore, focuses on encouraging his subscribers to grab the opportunity of creating wealth in stocks and technology opportunities as well as any other unique opportunity.

His financial newsletter, Profit Unlimited has gone viral with a record breaking sixty thousand subscribers. It is a milestone achievement that emulates the investment competition he won for turning high returns from fifty million dollars. He made a record breaking thirty-three million dollar profit in a time that the US economy was in the heights of a financial crisis.

Paul Mampilly, financial and stock investment model is unique as instead of investing for his subscribers, he recommends stock every month in his newsletter, offering models and statistics that can guide in speculation. The subscriber is then supposed to operate their own, self-managed broker’s account, a paradigm shift from the traditional method where financial advisors operated such accounts for their clients.

Orange Coast College Students Enjoy A Rare and Smelly Flower

Orange Coast College is located in Costa Mesa in beautiful Southern California. It is home to more than 25,000 students and some very unusual plant life. Since 2006 Little Dougie, a five foot tall Amorphopallus titanum plant has literally been causing quite a stink on the campus. Also called a corpse flower, this rare plant from Sumatra smells like something dead when it blooms. While it’s magenta leaves are very lovely, the smell produced during pollination smells terrible. It smells so bad that the college set up visiting hours during bloom so that all the curious visitors who come to experience the flower for themselves can catch a whiff.


Not only is the corpse flower rare, but so is it’s bloom. It can take a decade before ever blooming for the first time. After that, blooms only occur every three to five years. The last opportunity Orange Coast College students had to experience the corpse flower’s bizarre smell was in 2014. If people want to admire the flower’s beautiful bloom from a distance and avoid the rotten smell, the horticulture department set up a webcam online.


When students at the community college aren’t admiring the unusual plant life, they are studying in one of the college’s 135 academic and career programs. Many students who get started at Orange Coast College transfer to UC and CSU campuses, or to private colleges in CA or beyond. The 164-acre college uses the latest technology and exceptional facilities to educate students. Nearly half of the attendees are enrolled in Career and Technical Education programs.


Orange Coast College is fully accredited and committed to transforming lives through education with year-round classes. They continually employ innovative changes to improve their education and engage students. They engage the community not just with stinky flowers, but through various educational community events such as an annual High School Math Meet and Community Science Night. Orange Coast College has been educating students since 1948 and plans to continue serving and growing to equip students for success.

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Bob Reina CEO of Talk Fusion Promotes Company Growth for All

Bob Reina is the founder and the CEO of the Talk Fusion company and he brings his wealth of knowledge on marketing and technology to the table as well. His latest talk on April 24th, 2017 was about how to promote with a purpose, which is vital to understanding your audience. The Huffington Post was renamed HuffPost then the next article on his other talk about how to thrive in a society of quitters was published two mornings later. HuffPost explains that with the rebrand they want to aim to tell the story of people who would otherwise have their voices left out of the conversation and they wouldn’t feel like they were being heard. Reina agrees that rebranding is an art of innovation and a brand’s growth is never truly complete as the backstory behind a company and their consumers is constantly changing and is never the exact same as it was before.

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Bob Reina talks about how important it is to really connect with your audience and how offering something they can connect to helps them gain a personal traction as they have experienced that exact thing themselves in the past. Behind every great campaign in marketing is an action-driven message that will echo with specific people and the past experiences they have had and the way they live their lives each day. That’s what reinforces the brand to those people and makes them believe that brand is the right thing for them. Learn more:


When developing a campaign, it is vital that you develop a persona or an audience that can relate to the way your brand is portrayed. Individual buyer personas help those people feel that that is the right brand for them to be consuming and makes them more likely to be a loyal customer. You must also stay ahead of your competitors, and this means predicting some future trends of where the business is going to go. Being the first one to get there helps you keep that edge on your competitors and provides excellent insight into the minds of the clients you currently have and the ones that you will have in the future.  Learn more: