Alexandre Gama is a leading figure in the Brazilian advertising industry. He is best known as the founder of his namesake, Neogama, one of Brazil’s largest and most influential agencies. As chief creative of Bartle Bogle Hegarty, he made history as the first Brazilian to head up a major international advertising outlet. In addition, he was the only Brazilian to have sat on Publicis Groupe’s Global Creative Board.
Gama got his start after earning his undergraduate degree in advertising at FAAP University in Sao Paulo, where he distinguished himself at one of the city’s top advertising programs. Upon graduation, he began his career as a copywriter for Standard Ogilvy & Mather. He moved on to DM9, where as senior copywriter he began attracting industry attention and eventually became known as one of Brazil’s top creative professionals. By 1996, he was CEO of Young & Rubicam.
Despite his meteoric rise through the ranks of the advertising world, Alexandre Gama craved the challenge of building his own company and brand. It was this entrepreneurial spirit that led him to leave Young & Rubicam and found his own agency, which has become a market leader in Latin America. The road has not been easy, but the young advertising outfit has already made a name for itself. In 2013, Neogama’s campaign for Johnnie Walker, entitled “Rock Giant” was a recipient of the Diageo annual award for outstanding media campaigns. In addition, in 2015, Gama’s agency became one of the few Brazilian organizations to receive a Golden Lion at Cannes, bringing home three additional awards in 2017.